Dubai is a land of dreams, and staying visible amongst the noise is a challenge. With the help of high quality digital printing services in Dubai, it is possible to cut through that noise, and be noticeable. In this blog, we will examine how Bandwidth, one of the best digital printing companies in UAE produces excellent solutions in the form of digital printing, and how their service increased foot traffic to a boutique. For privacy reasons, we are not naming the boutique, so we can refer to them at XYZ Fashions.
The problem: Despite being in an advantageous position, the retailer was facing a stagnation in foot traffic. There were lots of passersby going by, but they remained just that – passersby.
The solution – a fresh, impactful approach that drives results.
How digital printing services in Dubai can achieve the desired foot traffic
What the client needed was to create dynamic, personalized, and interactive experiences. Realizing that signage can revitalize its brand presence, the client approached Bandwidth Advertising. The company realised that the answer lies in reaching out to a sophisticated, digitally-savvy audience, and touch upon aspects where traditional marketing often fails to meet.
A site survey to view the location
It was important to visit the store to develop visual concepts that are aligned with their brand palette and messaging. The printing solutions should match the company’s theme and colors for it to resonate with the passersby. It was also important to conduct a site survey to map foot traffic patterns and locate prime viewing angles. It is important to place the signages at locations where people are likely to see them. The prints should address the core demands and preferences of the local consumer. They also included personalized call-to-action, especially the signages because it has been proved that personalized signages convert 202% better than generic ones, significantly boosting engagement.
What the store needed – prints that attracted foot traffic
The store wasn’t looking for massive print runs. What they needed was high-quality, targeted visuals. Bandwidth delivered everything from storefront banners to in-store promotional materials within a week, enabling the store to launch a new visual campaign quickly.
Commuters spend a good part of their day travelling, either to and from work, or to go about their normal chores. Placing the signages at vantage points helped create that engagement. In the end Bandwidth was able to provide what the XYZ store needed – doubled foot traffic, increased engagement, and better sales.
Promoting the special days at the store
Here are a few other ways in which Bandwidth’s digital printing services in Dubai brought more foot traffic – ongoing promotions, flash sales (signages with messages like “50% off today only”), and sharing information about new arrivals with rich, vibrant visuals.
Bandwidth’s case study proves that it is important to create immersive brand experiences if you want to catch the eye of the customer. Digital printing can transform your storefront through high-quality output, and full customization, turning it into a magnet for attention.
Bandwidth, one of the best digital printing companies in UAE has printing solutions that can grow your business
Whether you’re looking to launch a new store, host an event, or simply want to increase awareness about your brand’s presence, leverage Bandwidth’s digital printing services in Dubai. Increased visibility and customer engagement are guaranteed!